Italy v France sets a ratings record: fifth most-watched show of the year
Italy v France on Raiuno drew 8,606,000 viewers and a 39.34% share (a second outlet reports 8,333,000 and 39.1%). The post-match show takes 3,176,000, beating the rival channels.
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Thursday night's Italy v France match on Raiuno was watched by 8,606,000 viewers, with a 39.34 per cent share. In the first account it is the fifth most-watched television programme of the year, behind three nights of the Sanremo festival and the Olympic opening ceremony. The post-match show falls well below the game, with 3,176,000 viewers and a 20.8 per cent share, but still beats the competition on the other generalist channels, while a second outlet reports slightly different figures for the match itself.
The match reported here already has its first record: the 3-1 win over France on Thursday at San Siro. The second record is the ratings one, published in the late morning with the figures for the previous evening. In the first account, the game broadcast on Raiuno was followed by 8,606,000 viewers for a 39.34 per cent share — almost one television set in two that evening was tuned to the match.
Fifth place, behind Sanremo and the Olympics
In the same account the match ranks as the fifth most-watched television programme of the year. Ahead of it are three nights of the Sanremo festival, whose final drew 11,022,000 viewers, and the Olympic opening ceremony with 9,300,000.
The post-match show: 3,176,000
Immediately after the final whistle the number drops. The post-match programme for Italy v France took 3,176,000 viewers and a 20.8 per cent share.
On the same evening, the account says, the other generalist channels lagged far behind: on Canale 5 the memorial "Giganti – Toni Capuozzo", dedicated to the late journalist, reached 2,209,000 people, while on Raitre "Splendida Cornice" drew 1,034,000. On these latter figures the two accounts agree.
Two figures for the same match
The figure for the match, though, is not a single one. A second outlet, which attributes the numbers to audience-measurement data, assigns the game 8,333,000 viewers and a 39.1 per cent share — roughly 270,000 viewers fewer than the first account. The gap is not a typo: it may come from the portion of the evening counted or from the type of measurement. The account we choose to follow is the first, because it gives the full picture of the year's programmes; readers who want to compare the data will find both figures here.
Neither account specifies whether the figures are the average across the whole match or a peak, nor does either give the day's total audience.
For schedule-watchers, the evening fits into the Nations League calendar: the network had already mapped the day's live broadcasts in its sports TV schedule for Friday 13 November.
Source note: the ratings figures and year rankings are taken from La Stampa, with the alternative figure from the second account.