Sinner meets Lavazza staff at the Nuvola before the dinner of the thirty number ones
A day after the group draw Sinner meets Lavazza staff at the Nuvola: the dinner of the thirty number ones on Friday night, the limited-edition Head racket on Saturday.
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On 13 November 2026, the day after the Nitto ATP Finals group draw, Jannik Sinner visited the Nuvola, Lavazza's headquarters in Turin, for a meeting with the company's staff and president Giuseppe Lavazza. The format was a question-and-answer session, built around questions written on post-it notes by employees, and Sinner thanked those present. That same evening he is expected at the gala dinner of the number ones at the Inalpi Arena with the thirty players to have topped the ATP ranking since it was created; on Saturday he will present the limited-edition Head racket.
The Nitto ATP Finals are a tournament for eight players, but around the court the Turin week is made of engagements that carry on after the singles are over. On 13 November, the day after the draw that split the field into two groups, Sinner added the first engagement away from the court: the meeting with Lavazza's staff and president at the Nuvola, the company's headquarters.
The format was not the classic press conference. According to the report, the questions came from the employees themselves, collected on post-it notes, and set the tone for a question time mixing curiosity and anecdotes. Sinner reserved words of thanks for those present, a thanks that also appears in his quote «Grazie a tutti per l'affetto che mi dimostrate sempre» — thank you all for the affection you always show me.
The account of the link with the brand has a start and an end date: brand ambassador since 2019, with the partnership renewed up to 2030. In his statement Sinner speaks of «un legame speciale» with the Lavazza family — a special bond — «che va oltre la partnership, fatto di valori condivisi e soprattutto di persone»: one that goes beyond the partnership, built on shared values and above all on people. He describes the afternoon as a chance to meet «tante persone che ogni giorno lavorano in questa bellissima realtà» — the many people who work in the company every day. The report also calls him the former world number one, waiting to return, without giving a date for that return.
On Saturday 14 November the focus moves to equipment: Sinner is expected between the Inalpi Arena and the Fan Village to present a limited-edition Head racket. On court, the week had already taken its first step with the group draw and with Flavio Cobolli among the qualifiers. For the rest of the Turin day, the reopening of Casa Tennis and Casa Gusto covers the city venues opened over the same period, while the fashion desk's piece on the Air Jordan release looks at the equipment side around the tournament. What is missing, though, are the figures for the Nuvola meeting and the exact time of the dinner: neither the attendees nor the room are quantified in the report, and the lines stay as they are.
Source note: Sinner's words, the dates of the engagements and the length of the partnership are taken from Virgilio Sport in an article of 13 November 2026 by Elisabetta D'Onofrio.